Why rebrand
- Preserve trust and editorial seriousness across policy outputs.
- Increase visual distinctiveness in the think-tank landscape.
- Create a scalable system for web, reports, social, and presentations.
Primary logo
Logo variations
Approved lockups for dark backgrounds, light backgrounds, wordmark-only, and icon-only usage.
Color palette
Applications
Full style guide
Implementation priorities
- Website shell and report template rollout.
- Social card and presentation template standardization.
- Cross-property alignment (Autonomy + consultancy touchpoints).
- Governance: maintain a single source of truth for approved assets.